Scatter My Ashes at Bergdorf’s

A couple of weeks ago we watched “Scatter My Ashes of Bergdorf’s”. This documentary gave us an inside look into the most prestigious department store in America. Starting with it’s history, Bergdorf Goodman is the epitome of the American Dream. It began with a creative team that wanted to create a luxury experience for shoppers, which soon grew into an empire that conquers an entire block in New York City. Today, aspiring designers dream of having their brand sold inside the doors of Bergdorf Goodman, and the select few who do, have truly made it in the fashion industry.

The incredibly economic success at Bergdorf Goodman’s really says a lot about the importance of fashion in modern day society. This does not only apply to the rich and famous, because we have continued to see a growing interest in fashion when it comes to fashion shows and exhibitions, which continue to sell out and reach record numbers in attendance.

Throughout it’s history, Bergdorf Goodman has become an American icon. Countless celebrities and important figures have shopped there, as well as worked exclusively with designers associated with Bergdorf’s. Another iconic aspect of Bergdorf Goodman’s is their window displays. These elaborate displays are artfully created and pay particular attention to exquisite detail and design. I was actually fortunate enough to see the animal displays that were shown in the film!

This was a wonderful documentary, a truly eye-opening experience about the business and history of an incredible department store. I can’t wait to go back someday with a fuller appreciation of its history and value.

-Genevieve

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